Terms of Service

This website is operated by AurelCraft Limited. Throughout the Site, the terms “AurelCraft,” “we,” “us,” and “our” refer to AurelCraft Limited. AurelCraft offers this website, including all information, tools, products, and services available from this Site to you, the user, conditioned upon your acceptance of all terms, conditions, policies, and notices stated here.

By visiting our Site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service,” “Terms”). These Terms apply to all users of the Site, including without limitation users who are browsers, customers, merchants, vendors, and/or contributors of content.

BY PLACING AN ORDER, CHECKING THE AGREEMENT BOX, CLICKING “PLACE ORDER” OR ANY BUTTON INDICATING ACCEPTANCE, OR BY USING OUR SERVICE AFTER BEING PROVIDED NOTICE OF THESE TERMS, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS, INCLUDING THE MANDATORY ARBITRATION PROVISION AND CLASS ACTION WAIVER IN SECTION 15.

If you do not agree to these Terms, you may not use our Site or Services.

Modifications to Terms. We may update these Terms by posting changes on our website. For material changes to the dispute resolution, arbitration, or class action waiver provisions, we will provide notice via email (if you have an account with us) or by prominent notice on our website at least thirty (30) days before the changes take effect. Your continued use of our Service after the effective date of any modifications constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using our Service before the effective date. Non-material changes are effective immediately upon posting.

SECTION 1 – LICENSE AND PROHIBITED USES

We grant you a limited, non-exclusive, non-transferable, and revocable license to access and use our Services for your personal, non-commercial use only. You agree that you will not:

(a) Reproduce, duplicate, copy, sell, resell, or exploit any portion of the Service, use of the Service, or access to the Service without our express written permission;
(b) Use the Service for any unlawful purpose or to solicit others to perform or participate in any unlawful acts;
(c) Violate any international, federal, provincial, state, or local regulations, rules, laws, or ordinances;
(d) Infringe upon or violate our intellectual property rights or the intellectual property rights of others;
(e) Harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on any protected characteristic;
(f) Submit false or misleading information;
(g) Upload or transmit viruses or any other type of malicious code that will or may be used in any way that affects the functionality or operation of the Service;
(h) Collect or track the personal information of others without authorization;
(i) Spam, phish, pharm, pretext, spider, crawl, or scrape; or
(j) Interfere with or circumvent the security features of the Service.

We reserve the right to terminate your use of the Service or any related website for violating any prohibited use.

SECTION 2 – INTELLECTUAL PROPERTY

All content included on this Site, such as text, graphics, logos, button icons, images, videos, product descriptions, audio clips, digital downloads, data compilations, page layouts, and software, is the property of AurelCraft or its content suppliers and is protected by United States and international copyright, trademark, and other applicable laws.

“AurelCraft” and related marks are trademarks or trade dress of AurelCraft. AurelCraft’s trademarks and trade dress may not be used in connection with any product or service that is not AurelCraft’s, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits AurelCraft. All other trademarks not owned by AurelCraft that appear on this Site are the property of their respective owners.

SECTION 3 – ELECTRONIC COMMUNICATIONS

By using our Service or providing your email address, phone number, or other contact information, you consent to receive communications from us electronically, including emails, texts (if you opt in), and notices posted on our website. You agree that all agreements, notices, disclosures, and other communications we provide electronically satisfy any legal requirement that such communications be in writing.

You are responsible for maintaining accurate and current contact information and for checking your email and other communication channels regularly.

SECTION 4 – GENERAL TERMS

Age and Authority. You represent that you are at least the age of majority in your jurisdiction and have the legal authority to agree to these Terms. If you allow a minor to use our Service, you assume full responsibility for such use.

Additional Restrictions. You may not damage, disable, overburden, or impair our servers, systems, or networks, or interfere with anyone else’s use of our Service.

SECTION 5 – PRODUCT INFORMATION AND ACCURACY

No Guarantee of Accuracy. Product information may contain errors in descriptions, specifications, dimensions, colors, pricing, promotions, shipping charges, transit times, estimated delivery dates, or availability. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information or cancel orders at any time without prior notice, including after you submit an order.

Display Limitations. We make reasonable efforts to display products as accurately as possible, including dial colors, finishes, cases, straps, bracelets, buckles, and packaging. However, we cannot guarantee that your device’s display will accurately reflect the actual appearance of a product.

Product Variations. Watches, straps, packaging, and accessories may vary slightly due to photography, lighting, production tolerances, polishing, brushing, screen settings, strap grain, stitching, lume appearance, protective films, or supplier updates.

Third-Party Manufacturing and Components. Some products or components may be manufactured, assembled, or sourced by third-party suppliers or production partners we do not directly control. Despite our quality-control efforts, actual product details may differ slightly from marketing materials, samples, mockups, or listed specifications.

Water Resistance and Use Conditions. Any water-resistance or durability rating is subject to the limitations stated in the product listing or product documentation and may be affected by wear, impact, aging of seals, improper use, or unauthorized servicing. Unless expressly stated otherwise, no product should be considered suitable for diving, high-pressure water exposure, or other specialized use.

Timing and Mechanical Characteristics. For mechanical, automatic, or quartz watches, reasonable variation in timekeeping performance, power reserve, battery life, or operational behavior may occur depending on usage, environment, maintenance, and storage conditions.

To the fullest extent permitted by law, we disclaim liability for minor non-material variations in color, finish, strap texture, clasp style, packaging, supplier substitutions of equivalent components, or other differences that do not materially affect the intended use of the product. Your sole remedy for a material non-conformity is subject to our Return Policy and any applicable written warranty.

SECTION 6 – PRICING POLICY AND ORDERS

A. Our Direct-to-Consumer Model

AurelCraft is a direct-to-consumer watch and timepiece brand. We work directly with selected suppliers, manufacturers, assemblers, and logistics partners and sell through our online channels, helping reduce traditional retail markups.

B. Prices and Price Changes

All prices are subject to change without notice. We may modify or discontinue products, services, offers, or discounts at any time without liability. The price in effect when you complete your purchase is the price you pay. We reserve the right to correct pricing errors and cancel orders placed at incorrect prices.

C. Comparison Pricing

When we display comparison pricing, strikethrough pricing, “Compare at,” or “Traditional Retail” references, those figures represent our good-faith estimate of prices for comparable products in the broader market. Comparison prices are not necessarily our former selling prices, MSRP, guaranteed prevailing prices, or prices for identical products elsewhere. Comparison prices are estimates and may not reflect actual current prices at any specific retailer.

D. Promotional Pricing and Discounts

Promotions may be time-limited and may be offered more than once. Percentage savings may be calculated from the comparison price shown. Unless otherwise stated, offers expire sixty (60) days after receipt. Offers may not be combined unless expressly stated.

E. No Price Matching or Adjustments

We do not offer price matching or post-purchase price adjustments. Prices at the time of purchase are final.

F. Geographic Pricing and Fees

Prices displayed are in U.S. dollars for delivery within the United States unless otherwise stated. Prices do not include taxes, shipping, handling, customs duties, import fees, or other governmental charges unless expressly stated.

G. Third-Party Sellers and Unauthorized Resellers

AurelCraft products are sold through aurelcraft.com and any partners we expressly designate. We are not responsible for representations, warranties, or claims made by unauthorized sellers or resellers.

H. Pricing Disputes and Arbitration

ANY PRICING-RELATED DISPUTES SHALL BE SUBJECT TO THE DISPUTE RESOLUTION, MANDATORY ARBITRATION, AND CLASS ACTION WAIVER PROVISIONS IN SECTION 15.

I. Order Acceptance and Cancellation

We reserve the right to refuse, limit, or cancel any order at our discretion, including orders that appear fraudulent, abusive, commercial in nature, or placed for improper purposes. We may attempt to notify you using the contact information you provided. We are not liable for any refusal, limitation, or cancellation.

J. Account Information Accuracy

You agree to provide accurate, complete, and current information and to promptly update your details. Failure to do so may result in delays, failed deliveries, or cancellations.

K. Shipping and Delivery

Shipping times and delivery estimates are estimates only and are not guaranteed. Title and risk of loss pass to you upon our delivery of products to the carrier, to the extent permitted by applicable law. We are not responsible for carrier delays, customs delays, failed delivery attempts, damage, or loss occurring after tender to the carrier. For international orders, you are responsible for customs duties, import taxes, VAT, brokerage fees, or other charges imposed by your destination country.

L. Returns and Exchanges

All returns, exchanges, and refund eligibility are governed by our Return Policy, which is incorporated by reference.

SECTION 7 – THIRD-PARTY TOOLS AND LINKS

We may provide access to third-party tools, services, integrations, applications, or links over which we neither monitor nor control. We are not responsible for third-party materials, websites, services, products, or transactions. Please review the applicable third-party terms and policies before engaging in any transaction.

SECTION 8 – USER SUBMISSIONS

By submitting comments, reviews, suggestions, ideas, proposals, photos, testimonials, or other materials, you grant us a worldwide, perpetual, irrevocable, royalty-free, fully paid, sublicensable right to use, reproduce, modify, adapt, publish, translate, distribute, display, and otherwise exploit such submissions in any medium and for any purpose. We are under no obligation to maintain any submission in confidence, pay compensation, or respond.

You agree that your submissions will not violate any right of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. You further agree that your submissions will not contain unlawful, abusive, defamatory, obscene, deceptive, malicious, or harmful material, or any malware or other harmful code. You are solely responsible for your submissions and their accuracy.

SECTION 9 – PERSONAL INFORMATION

Your personal information is governed by our Privacy Policy, which is incorporated by reference. By using our Service, you acknowledge that we may collect, use, store, and disclose personal information as described in that policy. We use commercially reasonable security measures to help protect payment and personal information during transmission and storage, but no method of transmission or storage is completely secure.

SECTION 10 – ACCESSIBILITY

AurelCraft is committed to improving accessibility for all users, including individuals with disabilities.

If you experience difficulty accessing any content or functionality on our website, please contact us at support@aurelcraft.com with a description of the issue or a suggestion for improvement. Please include “Accessibility” in the subject line. We will make reasonable efforts to provide the information, item, or functionality you need through an alternative method while we address your concern.

We regularly review our website to identify and address accessibility barriers and are committed to ongoing improvements.

SECTION 11 – PRODUCT WARRANTIES

A. No General Product Warranties

Except as expressly stated in a separate written warranty policy, all products are provided “AS IS” and “AS AVAILABLE,” to the fullest extent permitted by law. We make no warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, durability, longevity, or suitability for any particular use.

B. Limited Product Warranty

Certain AurelCraft products may be covered by a limited written warranty against manufacturing defects. Full terms are set forth in our written Warranty Policy, which is incorporated by reference.

C. Sole and Exclusive Remedy

If a product qualifies under our applicable Warranty Policy, our sole obligation and your sole remedy is repair, replacement with the same or a comparable product, store credit, or another remedy expressly stated in the applicable Warranty Policy, at our discretion. Cash refunds are not provided under the Warranty Policy unless expressly required by law or expressly stated in the applicable policy.

D. Exclusions

Warranty coverage does not include normal wear and tear, cosmetic scratches, dents, coating wear, strap wear, bracelet stretch, battery depletion unless otherwise stated, misuse, accidents, improper handling, impact damage, magnetic exposure, water exposure beyond the stated rating, neglect, unauthorized repairs or modifications, or loss or theft.

E. Warranty Claim Limitations

Warranty claims may require proof of purchase, inspection, photographs, return shipment, or other supporting documentation. Claims must be initiated within the period specified in the applicable Warranty Policy. Failure to follow warranty claim instructions may result in denial of the claim.

F. Relationship to These Terms

If there is any conflict between these Terms and the Warranty Policy, the Warranty Policy governs solely with respect to warranty coverage and remedies.

G. Implied Warranty Disclaimer

To the maximum extent permitted by law, implied warranties are disclaimed except where they cannot legally be disclaimed. Where required by law, the duration of any implied warranty is limited to the shortest period permitted by law.

SECTION 12 – DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

AS IS / AS AVAILABLE. OUR SERVICE AND PRODUCTS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXCEPT AS EXPRESSLY STATED IN AN APPLICABLE WRITTEN WARRANTY POLICY.

LIMITATION OF LIABILITY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, AURELCRAFT LIMITED AND OUR DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SUPPLIERS, LOGISTICS PROVIDERS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST SAVINGS, LOSS OF DATA, LOSS OF GOODWILL, OR REPLACEMENT COSTS, ARISING FROM OR RELATING TO YOUR USE OF OUR SERVICE OR PRODUCTS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

In jurisdictions that do not allow certain limitations of liability, our liability is limited to the maximum extent permitted by law.

SECTION 13 – INDEMNIFICATION

You agree to indemnify, defend, and hold harmless AurelCraft Limited and our affiliates, officers, directors, employees, agents, contractors, suppliers, logistics providers, and service providers from and against any claim, demand, liability, damage, loss, cost, or expense, including reasonable attorneys’ fees, arising out of or related to your breach of these Terms, your misuse of the Service, or your violation of any law or third-party right.

SECTION 14 – TERMINATION

These Terms are effective unless and until terminated by either you or us. You may terminate these Terms at any time by discontinuing use of our Site and Services. We may suspend or terminate your access at any time if we believe you have violated these Terms or applicable law. Obligations and provisions that by their nature should survive termination shall survive, including ownership provisions, warranty disclaimers, liability limitations, dispute resolution provisions, and indemnity obligations.

SECTION 15 – DISPUTE RESOLUTION, ARBITRATION, AND CLASS ACTION WAIVER

READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.

A. Governing Law and Informal Resolution

These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. The Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16, governs the interpretation and enforcement of this Section 15.

Before filing any claim, you must first attempt to resolve the dispute informally by contacting support@aurelcraft.com. If the dispute is not resolved within sixty (60) days, either party may initiate formal proceedings as set forth below.

B. California Consumer Claims (CLRA Notice)

If you are a California resident asserting a claim under the California Consumers Legal Remedies Act, you must provide written notice to support@aurelcraft.com specifying the alleged violations and relief sought at least thirty (30) days before filing any action seeking damages. During this period, we may offer to cure the alleged violation.

C. Mandatory Binding Arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms, your use of the Service, your purchase of products from AurelCraft, or your relationship with AurelCraft shall be resolved by binding individual arbitration, except as otherwise provided in this Section.

Arbitration will be administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules. Hearings may be conducted by teleconference, videoconference, or based on written submissions unless the arbitrator determines that an in-person hearing is necessary.

D. Exceptions to Arbitration

Either party may bring an individual action in small claims court if it qualifies, or seek emergency injunctive or equitable relief to protect intellectual property rights or confidential information.

If arbitration is found not to apply to a particular claim or dispute, you agree to the exclusive jurisdiction of the state and federal courts located in Delaware, and you consent to personal jurisdiction there.

E. Class Action Waiver

YOU AND AURELCRAFT AGREE THAT EACH MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION.

F. Public Injunctive Relief (California)

Where public injunctive relief is found non-waivable and non-arbitrable under applicable California law, such claim may be litigated in court, while all other claims remain subject to arbitration.

G. Mass Arbitration

If twenty-five (25) or more similar arbitration demands are filed within ninety (90) days by or with the assistance of the same or coordinated counsel, the parties agree that those demands may be administered in a staged or bellwether process to the extent permitted by applicable rules and law.

H. Opt-Out

You may opt out of this arbitration agreement within thirty (30) days of first accepting these Terms by emailing support@aurelcraft.com with the subject line “ARBITRATION OPT-OUT.” Include your full name, the email associated with your order or account, and a clear statement that you wish to opt out.

I. Time Limit on Claims

ANY CLAIM MUST BE FILED WITHIN ONE (1) YEAR AFTER IT AROSE, UNLESS A LONGER PERIOD IS REQUIRED BY MANDATORY LAW.

J. Attorney’s Fees and Costs

Each party bears its own attorneys’ fees and costs unless the arbitrator or court determines that a claim was frivolous or brought in bad faith, or unless applicable law provides otherwise.

K. Jury Trial Waiver

TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND AURELCRAFT EACH WAIVE THE RIGHT TO A TRIAL BY JURY.

L. Severability and Survival

If any portion of this Section is found unenforceable, that portion shall be severed and the remaining provisions shall remain in force to the fullest extent permitted by law. This Section survives termination of your relationship with AurelCraft.

SECTION 16 – SMS/MMS MOBILE MESSAGE MARKETING

By opting into our SMS/MMS program (the “Program”), you agree to these Terms and the mandatory arbitration and class action waiver in Section 15.

Support: Text HELP or email support@aurelcraft.com (email is not an opt-out method).

Opt-Out: To stop receiving messages, text STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message. Only recognized opt-out keywords will be effective to unsubscribe.

Consent to receive SMS/MMS messages is not a condition of purchase. Message and data rates may apply. Message frequency may vary.

All Program disputes, including claims under the Telephone Consumer Protection Act, shall be subject to Section 15 to the fullest extent permitted by law.

SECTION 17 – FORCE MAJEURE

We are not liable for any delay or failure in performance caused by events beyond our reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, supply chain disruptions, customs delays, transportation interruptions, internet outages, payment processor failures, government actions, or failures of third-party services.

SECTION 18 – ASSIGNMENT

We may assign or transfer our rights and obligations under these Terms without notice. You may not assign any of your rights or obligations under these Terms without our prior written consent.

SECTION 19 – ENTIRE AGREEMENT AND SEVERABILITY

These Terms, together with our Privacy Policy, Return Policy, Warranty Policy, and any other policies expressly incorporated by reference, constitute the entire agreement between you and AurelCraft regarding your use of the Service and supersede any prior agreements, communications, or understandings.

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect to the maximum extent permitted by law.

SECTION 20 – CONTACT

All inquiries: support@aurelcraft.com

You can review the current Terms at aurelcraft.com at any time.

Last Updated: February 18, 2026